signs

have we got signs! i will miss the signs in chennai.  they were part of the intense visual detail that drew me to the walls project, but moreover, they’re revealing in their own right. while plenty of signs use indian models to advertise merchandise, cola, eyeglasses, etc., you still find some signs using blond, white models, and usually these models have absolutely nothing to do with the products being advertised. as i noted in an earlier post, it’s nice to see someone get so excited over flame retardant p.v.c.-insulated wires and cables. (the company’s iso 9100 certified!) i think the…

the sportstar tabloid

on may 25, 2012, the hindu newspaper ran this advertisement. the text begins: we are a crazy cricket nation. amidst all the fireworks this ipl [indian premier league], there are a few ticking time bombs. a recent sting operation has revealed that cricket’s old nemesis, fixing, may have infected the ipl. … it’s true there are numerous allegations of corruption and match-fixing in the ipl, but the ad displays u.s. dollars and, as i’ve circled in the ad, an israeli shekel note as the associated currencies: in other words, this advertisement suggests that the problems of corruption in the ipl…